Portfolio What We've Done
Gardenform Landscape & Design
Customer Profile
Based out of Amherst, MA, Gardenform is a full services landscaping design firm, specializing in finely crafted masonry and horticultural services.
Project Overview
Gardenform has carved out a niche as providers of top end landscaping services. But back in 2002, Gardenform's challenge was getting visibility in a market saturated with landscape architects, as well as an army of "mow and hoe" property maintenance outfits. The strategy for success was based on creating a strong brand and delivering an accessible and persuasive online portfolio.
To get noticed quickly, Gardenform tasked DGT with creating a memorable brand. The resulting logo is a literal, iconic translation of a "garden form": fern leaves common to the area. The delivered brand identity fit Gardenform's values perfectly: organic, yet precise. More importantly, a strong visual presence enabled Gardenform to stand out from the competition.
While get noticed was an important part of Gardenform's marketing agenda, accelerating the intake of new business was another. DGT quickly understood that an effective web site for landscaping design firm must, first and foremost, showcase the work. Gardenform.net executes on this, providing prospective customers an immediate and comprehensive work of Gardenform's abilities. Inclusion of before and after images help reinforce the radical transformative value of Gardenform's services.
DGT also provided print design, layout, and copywriting services.
Samples
The Gardenform web site can be viewed here.