Portfolio What We've Done
Instapure Brands
Customer Profile
You might not know it, but if you've ever used an end-of-faucet filter to drink clean tap water, you have Instapure to thank in part. In 1975, Instapure engineered the first faucet filter.
Project Overview
In 2007, Instapure Brands realized it need to revamp its corporate identity, and focus on understanding its available market space. While a leader in several markets internationally, Instapure is hardly a household name in the United States. Instapure tasked DGT with changing that, using a multi-phased strategic marketing plan, still underway.
The initial phase is focused on reshaping the Instapure brand to engage its target market: low income families who deserve to drink clean, safe water without paying for premium faucet filtration systems. Earlier incarnations of the product logo and packaging revealed a hasty, product level mindset.
DGT has re-envisioned the brand with a sleek, contemporary look that references the purity of the water and accessibility for all. Similar efforts are being undertaken to revamp the packaging's brand dress. The end message to customers: Instapure is value — you can have clean water at an affordable price.
Stay tuned as subsequent phases move from planning through execution.
Samples
The Instapure Brands corporate web site can be viewed here.