Portfolio What We've Done
NewFi, LLC.
Customer Profile
This Colorado based lead generation company offers mortgage leads captured with a proprietary process, and boasts an exclusive 12-18% closing ratio.
Project Overview
NewFi Leads was new to their industry, but they possess a clear vision, and understand how they want to be perceived in their market segment.
DGT worked with NewFi's management to help shape a brand that reflected their core values — balancing their exclusive offering, while remaining accessible. Materials developed bear the mark of their vision, with a clean, uncluttered look that focuses on their ideal audience - the educated customer.
Because the mortgage lead industry is so crowded, it was clear that differentiation would be important. DGT recommended and help develop online tools, including an ROI calculator, sample leads, and a competitive features grid. DGT also incorporated stronger calls to action into their web site. Because NewFi feels so confident in their offerings, a promotion was developed that provides customers with free sample leads.
Samples
The NewFi web site is no longer online - please view the screenshots above. A copy of the ROI calculator from the original site can be viewed here.